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Lincoln is a hair, beard and skincare brand designed for the modern gentleman.

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When it comes to grooming, the modern gentlemen has more possibilities than ever before. Lincoln is a brand, created by men with the desire to look and feel good on their own terms. We wanted to create a brand that can be trusted, that uses great quality ingredients to help achieve that barber-shop style from the comfort of their own home.

Our motto is ‘be your best’. We are on a mission to broaden the idea of masculinity, giving men the freedom to express their own individual style and be the best possible version of themselves.

In just 4 months, Lincoln has become one of our best selling brands. With top quality products, and strong brand identity, we have succeed in creating a trusted and reliable brand for men.